Mostinnermost has been offering advertising for natural health and wellness related businesses for the past 10 years.  Our main channels for advertising are our website and our email newsletters. 

Over this time, we have had a myriad of experiences and have gained valuable experience in advertising to this industry including the likes, dislikes and needs of both our target audience and our advertising clients.

With this in mind we have redeveloped our website and our advertising options (free and not-free) to be both client and audience friendly.

The following advertising options are now available:

1. Mailshots
2. Online Directory listings
3. Events and Workshops listings
4. Newsletter advertising
5. Banner Adverts

1. Mailshots

• For 2010, Mostinnermost will be offering mailshots to registered users of our website.
• The mailshots will be sent to our mailing list (currently 7000+ strong)
• Mailshots cost R250 each.
• Please Note our Mailshot Requirements:
  • 1. Your mailshot cannot be larger than 90k or 1000 words and we do not send out any attachments.
  • 2. Your text is to be in Tahoma font and black colour.
  • 3. We must receive your material 1 week before the date of sending.
  • 4. Payment must be made the latest 1 week before the date of sending.
  • 5. Cancellation of a mailshot can be made 1 week before the date of sending if not full payment will be due.
  • 6. Bookings are to be made 1 week in advance, we only send on Sunday, Tuesday and Thursday evenings.
• For more information or to book your mailshot please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

2. Online Directory listings (free)

• Free for registered users (registration is free)
• 1st category free thereafter R50 per additional category.
• Click here for Instructions...

3. Events listings (free)

• Free for registered users (registration is free)
• Click here for Instructions...

4. Newsletter advertising (not free)

• Your full adverts will be saved under Articles > Newletter Adverts on the website.
• Within the newsletters - your advert Title and 1st Paragraph (± 50 words) will be displayed with a "Read more..." link to your full advert. (Except for the "What's Hot Mailshots" where your full advert will be displayed)
• A maximum of 500 words allowed in your full advert and/or one image (picture)
• Newsletter subscriber numbers will be quoted on date of order.
• An order and pre-payment is required for newsletters.
• Newsletters:
  • New mailing lists:
    1. What's Hot Mailshots (Cost: R1.00 per subscriber)
       • Full advert displayed
       • One advert per mailshot
       • Maximum of 1 mailshot per day Sunday to Thursday (gets sent at night GMT+2)
    2. Weekly News (Cost: R0.75 per subscriber)
    3. Gauteng News (monthly) (Cost: R0.50 per subscriber)
    4. KwaZulu Natal News (monthly) (Cost: R0.50 per subscriber)
    5. Western Cape News (monthly) (Cost: R0.50 per subscriber)
    6. Monthly News (Cost: R0.25 per subscriber)
  • Existing mailing list:
    1. Global News (Cost: R150 per newsletter per advert)
       • This list will be phased out as subscribers move over to the new newsletters. 
       • Subscribers on the 'new newsletters' have been removed from this mailing list.
• Events and directory listings are not included in newsletters.

5. Banner Adverts (not free)

• A web banner can be a single image (.gif or .gif), a flash movie or a composite of different elements such as graphics, flash and or HTML code.
• Banner adverts are placed at the top of our web pages.
• An order and pre- payment are required for banner adverts.
• Cost: R250 per 1000 banner impressions (minimum order: 5000 impressions (CPMx5))
  • Banner impressions are the number of times the banner is displayed, either on a web page or in a separate browser window as a pop-up or pop-under advertisement. Thus, 1000 impressions mean that the banner has been displayed 1000 times.
  • Cost Per thousand iMpressions (CPM) is the cost for displaying a banner 1000 times (impressions).
• Once your impressions runout we will email you a CTR report for your banner advert.
  • Click Through Ratio (CTR) determines the effectiveness of a banner ad in terms of click-thrus. It is a ratio of the number of times the banner was clicked on by the viewer and the number of times the banner was displayed. Thus, if a banner has been displayed 1000 times and has been clicked 50 times, its CTR is 50:1000 or 1:20. Changing this CTR into a percentage value yields 5% (1/20 * 100); thus, 5% of the impressions have lead to clicks on the banner.

Remember:  "Running a company without advertising is like winking at someone in the dark, you know what you are doing but no one else does!"